Sanya Tourism Board: Gateway to Tropical Paradise
Mission & Structure
As a market-driven statutory body under the Sanya Municipal Government, STB spearheads tourism innovation with a focus on:
- Global Promotion: Leading international campaigns (e.g., 2024 Silk Road promotions in Singapore) and partnerships with PATA to position Sanya as a top tropical destination.
- Digital Transformation: Multilingual website (visitsanya.com) in English, Russian, and Chinese, featuring themed travel guides (e.g., "Romantic Sanya," "Healthy Sanya") and mobile optimization for younger travelers.
Key Initiatives
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Market Expansion
- Inbound Tourism: Leveraging visa-free policies and air routes (e.g., Phnom Penh-Sanya-Singapore) to attract 30% more international visitors by 2025.
- Youth Engagement: "Wonderland Sanya" campaign boosted young tourist arrivals by 40% through music festivals, diving events, and art exhibitions.
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Sustainability & Quality
- Eco-Tourism: Coral restoration projects (50,000+ replanted) and strict diving market regulations to protect marine ecosystems.
- Service Standards: Annual "Diving Tourism Market Rectification" ensures safety, price transparency, and operator compliance.
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Cultural Integration
- Collaborations with Li minority communities to showcase brocade weaving and bamboo dances at tourist hubs.
Achievements
- 2023 CTA Award: Recognized as China’s top model for tourism entrepreneurship and innovation.
- Media Reach: Featured in CCTV’s "Charming China" and global platforms like PR Newswire.
Contact:
- Email: [email protected]
- Tel: +86-0898-88561611
STB transforms Sanya into a "tourism+" hub, blending luxury, culture, and sustainability to captivate global travelers.
